Hundred people suggested hundred names. It is a fashion to keep a fashionable name to your business. I am not into fashion business. I listened to everyone because you are expected to listen. Majority were the ones who have never ventured out on their own at any point in their lives. So naturally I ignored all of them. Though few name suggestions came from people whom I admire and respect in my field, none of the names made any sense to me. A good name for namesake is like marrying a girl because she looks beautiful. The real question is ‘Will you be in love with her even if she loses all the beauty and charm tomorrow?’ Bad metaphor, but that is how I see my Design Agency. She is my dream. Now I am married to her. It is an Indian Marriage. I will love her blindly irrespective of her looks today, irrespective of the life’s situations tomorrow. I will not leave her till I die. Her name is ‘REPUBLICA’.
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